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United Biscuits marketing chief promoted to top table


by Russell Parsons - 06/07/2011

United Biscuits marketing chief promoted to top table

"United Biscuits (UB) - owner of the McVitie’s, Penguin, Jacob’s and Hula Hoops brands - has promoted snacks marketing chief Helen Warren-Piper to a new senior executive role with a direct report to the CEO."

A spokeswoman for UB declined to provide details about Warren-Piper’s new responsibilities as “business transformation director”. The title, however, suggests her brief could cover areas such as innovation, product development and marketing across all the company’s brands.

Warren-Piper, who has been marketing director for bagged snacks since 2006, will be replaced by savoury biscuits brand manager George Johnston.

Prior to UB, she worked at P&G for 14 years on laundry brands, Pampers and pet food.

More Details: http://www.marketingweek.co.uk/sectors/food-and-drink/united-biscuits-marketing-chief-promoted-to-top-table/3028114.article