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UK's Premier Foods to focus on main brands

by worldbakers.com - 22/10/2011

UK's Premier Foods to focus on main brands

"Premier Foods is set to divest a number of brands following its latest profit warning."

On Friday the company released a statement that said annual trading profit was expected to be "below market expectations", prompting a slide in share price, reported just-food.

It said it would focus on eight 'Power Brands', such as Bisto and Hovis, and reduce the overall size of its portfolio.

The statement said: "We will actively seek to dispose of businesses. This will also allow us to de-leverage."

Premier added that the sale of other brands would allow the company to "significantly exceed" the previously-announced GBP20m (US$31.3m) cost saving target by 2013.

More Details: http://www.worldbakers.com/index.php/component/content/article/1-latest-news/888-uks-premier-foods-to-focus-on-main-brands