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Tilda offers a ‘Taste of Italy’
by Elke Dawkins - 17/05/2010
"Win a trip to Italy with Tilda and experience a one-to-one in the art of Risotto with a top Italian chef!"
Following the successful launch of its new 5kg bag last year, and in response to the continued growth of Risotto on menus, Tilda is promoting a “Taste of Italy” this spring with leading wholesalers, and in conjunction with Gourmet Classic, the cooking wine specialists.
All you have to do is buy one 5kg bag of Tilda Arborio Risotto and get a FREE box of Gourmet Classic wine. In addition, if you visit www.tildafoodservice.co.uk, you can experience the real ‘Taste of Italy’ by winning the chance to go to Italy, stay for one night, enjoy the stunning views of Lake Garda, and participate in a one-to-one Risotto workshop with Andrea Messini, at his restaurant, Le Gemme di Artimisia*.
Mark Lyddy, Foodservice Controller for Tilda comments, “We have seen sales for Arborio continue to grow YOY; Risotto is therefore featuring on menus more frequently as consumers are choosing to eat it more often. It is an extremely versatile dish, complementing all manner of ingredients, and wine is a key ingredient, so it made sense to offer caterers this one-stop solution.”
Superfino, one of the four main categories of Risotto rice, is the type most often used for Risotto because of its short, plump grain which enhances the creaminess of a risotto, whilst retaining that al dente ‘bite’ inside. Arborio is the finest of the Superfino varieties and this is the one chosen by Tilda to carry its trusted brand reputation for consistent quality, great value and authenticity. This particular grain has the ability to absorb flavours well and is an extremely good match for seafood, meats and vegetables.
*Terms and conditions apply and are available at www.tildafoodservice.com
~ENDS~
Press Office Contact Details
Elke Dawkins | Jellybean Creative Solutions
4 Bridge Street, Leatherhead, Surrey, KT22 8BZ
Tel: 01372 227950 | Fax: 01372 383359 | Email: elke@jellybeancreative.co.uk
EDITOR’S NOTES
• Italy's most prized rice from the valleys of the River Po in northern Italy, Arborio Risotto is the finest of the Superfino Risotto rice types. Its short, plump grain cooks up to a delicious creaminess, while keeping the highly prized al dente texture at its centre. Available in 1 x 5kg bags
More Details: http://www.foodindustrycareers.co.uk
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