The National Trust Launches Own Brand Food in the UK

by internationalsupermarketnews.com - 06/10/2009

"Supermarkets will be stocking foods and produce supplied by The National Trust, in the UK, from today."

Pembrokeshire potatoes, will be one of the home grown and affordable products on sale. The National Trust have in the UK, 500,000 acres of land producing food, and this is farmed by tenant farmers.
The National Trust have 3.6 million members, who it is hoped, will prove loyal, and purchase the branded products. More lines such as beer, biscuits, bread and meat will be added in the future.

The new brand will compete with Duchy Originals, which have recently entered into a trading deal with Waitrose, and are seen as an expensive.

The National Trust products will be sold at a more reasonable price, so many families will be able to enjoy them.

Rob Macklin, head of agriculture at the National Trust, said, "We are running several campaigns that promote the idea of sustainable food, but this is the first time that we have been able to put our ideas into practice by creating a range of high quality, affordable priced foods and drinks."

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