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The Findus Group steps up marketing agenda with new CMO

by Amy Golding - 16/11/2009

The Findus Group steps up marketing agenda with new CMO

"LONDON - The Findus Group, which owns brands including Young's Seafood, has appointed Leendert den Hollander to the new group role of chief marketing officer."

Hollander joins The Findus Group from Procter & Gamble, where he had worked for 15 years and had risen to global director of household cleaners.

Chris Britton, chief executive of The Findus Group, said: ‘Hollander will play a vital role in helping the Group step up its marketing agenda.'

Holander is expected to bring a new focus to its core development programme, leveraging consumer insights and driving innovation.

More Details: http://www.marketingmagazine.co.uk/News/MostEmailed/950286/Findus-Group-steps-marketing-agenda-new-CMO/