Tesco Launches Search for Britain's Favourite Local Product

by Tesco - 06/10/2011

"Tesco, as part of Scottish Food & Drink Fortnight, has launched a search for the nation’s favourite local product."

The supermarket is inviting consumers to tell it about their favourite Scottish food and drink products so if you have a local product that deserves to win the title of ‘Best in the British Aisles’ you can nominate by simply logging on to www.tesco.com/local.

You could win £500 of Tesco Gift Cards by letting Tesco know about your favourite Scottish product. It could be anything from your local area: meat, cheese, fruit and veg, speciality foods and even beer or spirits.

It could be a regional delicacy, a Scottish icon, or perhaps a family firm whch uses its wealth of experience to produce great quality products.

This competition is a first for Tesco whic currently stocks over 1500 Scottish products and works with over 150 Scottish producers.

Lynne Roxburgh, Tesco regional marketing manager, said: "We have a great range of quality Scottish products from the Shetland Isles to Dumfries & Galloway available in our stores, and we’re keen to hear what it is that people love about them."

The ‘Best in the British Aisles’ is a UK-wide campaign supported by press, radio and in-store activity.

The competition is open to people aged 18 years or over. Closing date for entries is 31st October 2011.

More Details: http://www.scotlandfoodanddrink.org/news/article-info/2752/tesco-launches-search-for-scotlands-favourite-local-product.aspx