Simon Howie launches ready meal range

by business7.co.uk - 19/04/2011

"Dishes to be sold in supermarkets across Scotland."

Butcher Simon Howie has launched a ready meal range designed for single people.

Asda and Sainsbury's stores in Scotland will stock the Simon Howie Foods recipes..

Flavours on offer include haggis, neeps and tatties; Scottish stovies and braised cabbage; beef olives in onion gravy with mashed potato; steak mince with mashed potato and pork sausages in onion gravy with mashed potato.

All of the meals are hand prepared by chefs rather than being mass produced in a factory.

David Niblett, national sales manager at Simon Howie, said: "Our ready meals offer a generous portion for one and, due to the innovative and unconventional nature of their preparation, reflect the quality, taste and appearance of a nutritious home cooked meal.

"“All our ready meals are made by hand by our award winning chefs to support an identified premium niche in the ready meal market. The range has undergone significant product development to ensure it represents the standard of a traditional home cooked meal."

More Details: http://www.business7.co.uk/business-news/food-and-drink/2011/04/11/simon-howie-launches-ready-meal-range-106408-23053546/