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Real Good Food grows bakery sales to major retailers
by Sarah Hills - 28/01/2010
"The Real Good Food Company’s bakery division, Hayden's, has reported “significant growth” in sales to its major customers, Marks & Spencer, Waitrose and Costa Coffee."
In a trading update, the company, which manufactures bakery products and supplies sugars and bakery ingredients, said it made considerable progress in addressing key operational and financial challenges.
It stated that Hayden's saw overall sales increase by 15%, with double-digit growth achieved at all major customers. Food service sales, which started in 2008, grew to account for almost 10% of total revenues.
Following a new product development programme at Hayden’s, 29 products were launched and re-launched in October.
The management team, led by managing director, Paul Smith, is now overseeing a major investment in the business to double its size over the next four years.
Retail sales of sugar “hit record levels” in 2009, following significant investments in new capacity and automation over the past three years. This was said to have been driven by increased market share and development of the discounter sector. It was also helped by several new contracts and growth in the home-baking market.
A resurgence of home baking and crafting also helped the ingredients business to recover and mitigate key commodity cost increases.
The company stated: “As a result of this strong progress at all its business units, the Group expects to report profits before taxation and exceptional items for the year ended 31 December 2009, which are around 25% above current market expectations.”
Pieter Totté, executive chairman, said: “I am delighted by the progress we have made over the past year in developing new sales, expanding our product ranges and broadening our customer base.”
Real Good Food reduced its bank borrowings from £29.1m to £21.3m at the period end.
More Details: http://foodbizdaily.com/articles/96039-real-good-food-grows-bakery-sales-to-major-retailers.aspx
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