Quorn looks to fish to broaden appeal

McCormick is a global leader in flavour. With 9,500 employees around the world and more than $3.5 billion in annual sales...

ACR handles permanent, contract, interim and temporary full and part-time jobs across a wide cross-section of business sectors including HR...

When yogurt-loving Ludwig Müller first established his little Bavarian village dairy back in 1896, he could scarcely have imagined the staggering...

Be Personnel was created to offer both clients and candidates a personal, professional & effective recruitment and job search service that meets...

Blue Spark - your first port of call for well thought out recruitment and business solutions for the food & drinks industry...

by Rosie Baker - 21/06/2011

"Quorn, the vegetarian brand, is looking to broaden its appeal with the launch of an extended fish-alternative range."

The range of “fish” products will include an Ocean Pie and battered “fish” fillet towards the end of this year. The brand launched a range of “fish-fingers and fishcakes earlier this year.

It hopes the fish-alternative products will increase its appeal to consumers concerned with over-fishing and fish sustainability as well as vegetarians.
click here

Earlier this month the company said it planned to ramp up its TV presence by running advertising every week in a bid to move the meat-free brand from “a niche to a normal” product.

It appointed newly formed ad agency Quorum to handle the account and “revitalise” the Quorn brand.

Quorn was sold to private equity firm Exponent by Premier Foods in January this year. The new company is lead by former Kellogg’s marketing director Kevin Brennan.

More Details: http://www.marketingweek.co.uk/sectors/food-and-drink/quorn-looks-to-fish-to-broaden-appeal/3027591.article

Article Details

Quorn looks to fish to broaden appeal

Job Seekers

Recruiters

Resources

More...