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Piece of cod is becoming a luxury item
by Ian Fletcher - 25/01/2010
"Manufacturers turn to pollock for ready meals and fish fingers."
Cod is becoming a weekend mealtime treat for British families as the cost of traditional fish-and-chip dinners soars, .
Consumption of cod is falling as prices rise and shoppers no longer see it as an everyday food, according to market research analysts TNS, who found that consumption fell by 1.4% in the year to August 2009. Although sales rose by 4% to £94.4m during the period, due to a rise in prices caused by restrictions on supplies.
The trade magazine The Grocer said the fish was being eaten more frequently at the weekend, suggesting it was perceived as a special purchase, not an everyday food. But Friday remains the most popular day, claiming 27% of cod-eating occasions.
Andrew Franks, managing director of suppliers Fish Fanatics, told the magazine: "The decline of cod sales is due to people being far more aware of declining stocks and the product becoming more scarce, which in turn is making cod more expensive and a treat rather than an everyday meal."
Leading fish processors have increasingly been using alternative species such as pollock for ready meals and fish fingers, and introducing cheaper species such as basa, says Karen Galloway, marketing insight manager at industry body Seafish.
But the organisation has played down fears that cod may slowly disappear from UK menus. Galloway said: "It will remain a favourite with the British consumer and some will be prepared to pay a premium for responsibly sourced cod."
More Details: http://www.guardian.co.uk/environment/2010/jan/24/cod-sales-decline
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