Patara Launches “Super Rice” In Harrods

by Food & Drink Innovation Network - 29/04/2010

"With the popularity of Thai cuisine continuing to soar in the UK, the Harrods Food Halls have joined forces with the Royal Thai Embassy to showcase all the Thai essentials needed to create your favourite dishes at home for the month of May."

An interesting new product which will be launched during this promotion is Patara’s GABA rice.

Patara GABA rice is billed as the new superfood, and is made up of 4 varieties of brown/unhusked rice that have been sprouted.

Varieties include Muser Purple, Red Jasmine, Jasmine and Glutinous rice.

Each variety is only planted once a year, and has been carefully selected for both its flavour, and health properties, which when blended together give a combination of high fibre, vitamins and essential amino acids.

Muser Purple Rice is an ancient rice variety native to the northern region of Thailand. It contains 3 times more Gamma-Oryzanol (which reduces cholesterol, stimulates insulin production and increases the release of Endorphins) than white rice.

Red Jasmine Rice is a rare grain that is found in Surin, a province in the East of Thailand situated along the Cambodian border. It is rich in fibre and B Vitamins.

Jasmine Rice is also referred to as “fragrant rice” due to its floral aroma and flavour. When cooked, this long-grain brown rice is distinguished by its moist and tender, slightly sticky texture. High in fibre.

Glutinous Rice contains negligible amounts of amylose, and high amounts of amylopectin. It is grown in Northern Thailand.

Already served at all of Patara’s branches, this rice has a nutty flavour that is a cross between white and brown rice and a slightly chewy texture. It contains extremely high levels of a potent amino acid known as GABA.

GABA, more scientifically known as gamma amino butyric acid, is an amino acid found in plant products—including brown rice—that is an integral part of the human brain and nervous system.

Harrods
The Harrods Thai Promotion will be from 4 May to 6 June 2010. A selection of Thai ingredients and foods will be available in select Food Halls and Restaurants.

Patara
Patara features authentic yet innovative Thai Food. Founded in 2002, the group has branches in Geneva, London, Singapore, Beijing and Vienna.

The London branches are located in Beauchamp Place, Fulham Road, Maddox Street and Greek Street.

For opening times and menus, please visit http://www.patarathailand.com/london/index.html

More Details: http://www.google.co.uk/search?hl=en&rls=com.microsoft%3Aen-gb%3AIE-Address&rlz=1I7ACAW_enGB374GB375&q=PATARA+LAUNCHES+%E2%80%9CSUPER+RICE%E2%80%9D+IN+HARRODS&btnG=Search&meta=&aq=f&aqi=&aql=&oq=&gs_rfai=