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Northern Foods Launches New Goodfella’s Frozen Range

by kamcity.com - 17/10/2011

Northern Foods Launches New Goodfella’s Frozen Range

"Northern Foods has launched a new range under its Goodfella’s frozen pizza brand, which is being marketed under the strapling “The Italian Way”. "

The company said range – which is available at some stores already - has new packaging and recipes, as well as new flavours and manufacturing techniques.

The drive is being supported by a widespread integrated marketing campaign, and will also see the company give away 40,000 free pizzas. Goodfella’s has also created a new website and gaming app for iPhone and Android, and will also offer samples at select stores across the UK.

The new packaging will see the company return to the original red and green colours, attractive photography and detailed ingredient and product stories. Goodfella’s said new pizza-making techniques include resting the dough and baking over Italian stones.
NamNews - Monday 17th October 2011

More Details: http://www.kamcity.com/namnews/asp/newsarticle.asp?newsid=62096