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Morrisons to launch online food service
by Prajakta Ambre - 07/09/2010
"UK retailer Morrisons plans to sell groceries online in order to capture the digital space for better future."
Morrisons, one of UK’s top food producers has a new business strategy that will aid Morrisons to move into a more advanced space in the coming future. Morrisons plans to expand its services and set up a chain of online grocery stores for customer’s convenience. Dalton Phillips, Morrisons’ new CEO is striving to capture the opportunities available in the online retail arena to eventually promote Morrisons’ services and brand name to the next level.
Analysts have greater expectations from Dalton Phillips as they are clear about the kind of approach Phillips should take to expand Morrison’s operations. At present, Phillips is making some managerial changes that can help Morrisons to lay focus on the development of small stores, introduction of the non-food range commodities and improve its home delivery services.
Morrisons’ shares have been trading in high volumes and have a better scope to move on top in the coming future. However, investors have opted to remain cautious before investing their equities in Morrisons shares.
Morrisons’ core business is to provide top quality, fresh foods across the UK markets. The company owns 13 manufacturing sites and runs more than 400 stores in the UK with 13 distribution centers. Morrisons’ recent product launch Simply Fresh Foods offers freshly-cut, stir-fried, cooked-in-advanced kind of veggies that can be utilized to prepare direct meals.
Buying food online is certainly a new concept and has worked for many customers and regular grocery shoppers as it offers a prime facility of timely delivery. Moreover, the customers can also browse the online store and pick up what they need.
From retailers’ point of view, online food launch is a fresh trend and many food retailers are adopting the same to remain more competitive in the online food market. The online food market service helps customers to shop for their required groceries online and fix deliveries suitable for their schedules.
Morrisons' industry rival, Amazon has already launched similar kind of services for their well-expanded customer base.
More Details: http://www.retail-digital.com/sectors/department-stores/morrisons-launch-online-food-service
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