Mission Foods set to rock sales

by talkingretail.com - 02/07/2010

"Mission Foods, the UK's No1 wrap manufacturer, has teamed up with hit West End Musical 'We Will Rock You' to create a fun and appealing on pack promotion that will have consumers going Ga Ga."

A guaranteed 2-4-1 ticket offer will be available with every single pack, along with the chance to win a selection of exciting prizes such as 'luxury weekend theatre packages'. This new promotion will provide consumers with exceptional value whilst delivering top performances and profits for retailers.

Mission Foods is currently outperforming the category with growth of 28% , and a 43% market share. Through heightened consumer engagement and increased awareness of the brand driven by this phenomenal show which attracts audiences of over 12,000 every week; Mission hopes to accelerate this growth and drive incremental sales.

Marketing Director of Mission Foods Ian Job, comments: "Mission Foods partnership with We Will Rock You is an exciting opportunity that we believe will resonate with consumers and inject some fun and excitement into the category.

"This joint venture is a great example of complimentary brands working together to provide something special for retailers while adding value for consumers."

Mission Foods will be supporting this unique promotion with substantial marketing activity including PR and an engaging digital media campaign that will offer a "money can't buy" prize to win a walk on part in the show. Retailers should capitalise on this investment by stocking up on promotional packs and creating in store theatre to maximise awareness and drive sales.

More Details: http://www.talkingretail.com/products/product-news/15551-mission-foods-set-to-rock-sales.html