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Mattessons launches UK sampling drive with The Marketing Store

by thedrum.co.uk - 08/06/2011

Mattessons launches UK sampling drive with The Marketing Store

"Kerry Foods' snack brand Mattessons is giving away one million samples of its Twisted Tails and Fridge Raiders ranges as part of a new sampling campaign."

Devised by The Marketing Store, the promotion will start on 7 June in Edinburgh before travelling across a further 18 cities over 51 days.

The meat snack products will be handed out in Tesco and Asda stores, car parks and on the high street.

"By reaching and engaging with the consumers via three different routes, we hope to give people a taste of what Mattessons has to offer on a nationwide scale," said Luffa Khnom, head of experiential at The Marketing Store.

The giveaway will be backed by Facebook activity, with Mattessons rewarding consumers who like their page with the opportunity to win a £100 Arcadia gift card every day of the campaign.

More Details: http://www.thedrum.co.uk/news/2011/06/08/22275-mattessons-launches-uk-sampling-drive-with-the-marketing-store/