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Lewis becomes Tangerine's first marketing director in sweet move
by how-do.co.uk/ - 17/11/2009
"Alison Lewis has joined Tangerine Confectionary - the firm behind brands such as MOJO, Butterkist, Sherbet Fountain and Princess Marshmallows - as the firm's first ever marketing director."
She comes to the Blackpool based-business from research and marketing consultancy Radar.
Lewis was part of the founding team at the agency and has worked with Tangerine since its foundation in 2005.
She said of the fresh challenge: “The creation of this new board position signals the company's ambition to continue to grow as a major force within the confectionery industry, and recognises the vital role that marketing and particularly consumer marketing will play in achieving our goals.”
Tangerine currently works with Saddleworth's Pelican PR.
More Details: http://www.how-do.co.uk/north-west-media-news/other-media/lewis-becomes-tangerine%27s-first-marketing-director-in-sweet-move-200910306701/
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