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Jammie Dodgers to be given £2million makeover


by mirror.co.uk - 10/11/2010

Jammie Dodgers to be given £2million makeover

"Tea-time favourite Jammie Dodgers are being given a £2million makeover in a bid to halt crumbling sales."

Packets of the biscuits - famous for their heart-shaped jam in the middle - have been redesigned with a graffiti-style slogan reading "Everyone loves" followed by a new logo.

Sales of Dodgers, made by Burton's Foods, are worth £20million a year but demand is down one per cent.

Burton's, based in Cwmbran, South Wales, said the new Dodgers will be "more dynamic and fun".


Read more: http://www.mirror.co.uk/news/top-stories/2010/11/07/jammie-dodgers-to-be-gi ven-2million-makeover-115875-22698429/#ixzz14sYJfnIe
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More Details: http://www.mirror.co.uk/news/top-stories/2010/11/07/jammie-dodgers-to-be-given-2million-makeover-115875-22698429/