Welcome! Register or Login

Article Details

Recruiters and Employers - Login Here

Advertise with us!

Featured Recruiters

McCormick

McCormick is a global leader in flavour. With 9,500 employees around the world and more than $3.5 billion in annual sales...

Goodman Fielder

Goodman Fielder New Zealand is one of the largest branded food manufacturers and suppliers in New Zealand, serving customer needs with a portfolio...

Jarvis Johnson Ltd

Jarvis Johnson are one of the leading providers of permanent recruitment and interim management services to the Food Manufacturing industry...

Ingredients Recruitment Ltd

Ingredients Recruitment Ltd specialises in three key areas for the Food & Drink industry - Commercial, Technical & Operations...

Almarai

Almarai is the world’s largest vertically integrated Dairy Foods company with a 2009 turnover exceeding $US 1...

Information influences choices in supermarket

by marketingweek.co.uk - 01/04/2010

Information influences choices in supermarket

"Eighty-three per cent of respondents to this week’s MarketingWeek.co.uk poll said on-pack food labelling was important to the choices they made at the supermarket."

The latter has been in the spotlight in recent weeks. The Food Standards Agency caused consternation for the food industry earlier this month with its front of pack labelling plans.

The Government watchdog has not plumped for one system so is encouraging the industry to use traffic lights, Guideline Daily Allowances and text, despite branding experts suggesting that this will increase confusion.

There are currently 30,000 products with some sort of front of pack label and the FSA says it expects this to “increase considerably” by the end of the year.

More Details: http://www.marketingweek.co.uk/news/information-influences-choices-in-supermarket/3011752.article