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Half portions of fruit and veg promoted in the UK
by potatobusiness.com - 04/08/2011
"Food manufacturers in the UK plan to promote half-portions of the fruit and veg in products from baked beans to lasagne in an initiative to encourage consumers to eat more of their five a day."
A voluntary code, drawn up by industry body IGD, allows food makers to market the fruit and vegetable content of "composite foods" if they meet certain nutritional criteria, reported just-food.
Manufacturers including HJ Heinz, PepsiCo and United Biscuits, have agreed limits to the amount of sugar, salt and saturated fat that will be allowed in a composite food promoted as contributing to help consumers reach the target of five portions of fruit and veg a day
More Details: http://www.potatobusiness.com/index.php/component/content/article/1-latest-news/562-half-portions-of-fruit-and-veg-promoted-in-the-uk
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