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Former Kellogg's marketing chief set to lead Quorn Foods

by hedrum.co.uk - 08/03/2011

Former Kellogg's marketing chief set to lead Quorn Foods

"Kevin Brennan, former marketing director for Kellogg’s has joined Quorn Foods as its CEO."

Brennan will lead the meat-free food company’s development and is expect to invest in it marketing to grow international awanress beyong the current 10 countries in which it is available.

This will include a continuation of the brand’s latest advertising campaign, in which the range is positioned as healthy food, with new products expects to launch later in the year.

Meanwhile, Clive Sharpe, former CEO of Golder Wonder, will also join the company as chairman, following the acquisition of the business, and its sister brand Cauldron, by Exponent earlier this year.

More Details: http://www.thedrum.co.uk/news/2011/03/08/19409-former-kellogg-s-marketing-chief-set-to-lead-quorn-foods/