First Milk Launches New Kung Fu Panda 2 Cheese Sticks

by scotlandfoodanddrink.org - 02/06/2011

"Paisley-based First Milk is set to revolutionise the kids’ snack market with Dairy Maniacs, a new dairy brand appealing to young families.

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The brand’s first product, Cheddar Stix, will appear in supermarket chillers as part of a licence agreement with film giant DreamWorks Animation to promote their summer movie, Kung Fu Panda 2, which appears in cinemas from June 10.

Each pack will contain six 20g finger shaped portions of mild, white Cheddar, perfect for snacking or for lunchboxes. Each portion is 100% British Cheddar.

“Launching a new product into a new sector is always exciting and to be able to do this with DreamWorks Animation and Po the Panda – one of their most iconic characters - is a real coup for First Milk,” explained marketing director, Paul Murray.

“We are confident that the quality of our Cheddar portions as well as the innovative stand-up pack, complete with recognisable DreamWorks Animation characters gives Cheddar Stix amazing shelf stand out and will make this a winner with both children and mums and dads.

”The lunchbox and snacking sector is worth £250 million annually and is showing 5.3% growth. Some 65% of British households buy children’s cheese*.

“Our research highlighted that parents want to provide their child with a healthy snack that they will actually want to eat, while children want something that tastes good and is fun,” added Mr Murray.

Listings for Cheddar Stix have already been confirmed with a number of multiple retailers and will be available nationwide from early June.

More Details: http://www.scotlandfoodanddrink.org/news/article-info/2240/first-milk-launches-new-kung-fu-panda-2-cheese-sticks.aspx