Exciting Re-Launch Of MRC’s Flava-It™ Range

by packagingessentials.com - 27/01/2010

"One of the UK’s leading manufacturers of marinades, seasonings, coatings, glazes and sauces, MRC – The Flava People has announced the re-launch of its Flava-it™ sachet range."

The Piri Piri marinade is a fiery blend of chilli with garlic and a hint of lemon and like the other six Flava-it™ flavours in the range, is quick, easy to use and perfect for meat, poultry and vegetables.

Already a recognised brand leader, MRC’s Flava-it™ collection is now free from all artificial flavours, hydrogenated vegetable fats, sweeteners, colours and preservatives.

MRC - The Flava People has announced the re-launch of its Flava-it™ sachet range

Five years on since the innovative marinades and coater were first introduced, MRC has revamped the packaging and though the sachet style and product names have been retained, the design of the new Flava-it™ range has been created to reach a much wider audience.

MRC is confident that the cleaner, modernised, more striking look of the packaging coupled with the versatile, convenient and easy to use nature of the Flava-it™ products will attract all consumers looking for high quality food.

Available in Chinese, Hot & Spicy, Barbecue, Garden Mint, Tikka Masala, Pepper Steak coater and now Piri Piri, Flava-it™ marinades are a tasty, value added meal solution that can be prepared in just 10 minutes.

The re-launched Flava-it™ range of marinades and coater are available from February 2010 in major national multiples including Morrisons, Nisa Todays and some Asda stores. They will also be available through independent retailers and butchers across the UK and Ireland.

For more details on the Flava-it™ range or to order online please visit www.mrcflava.co.uk or call MRC on 0161 945 3579.

Background Information

The Manchester Rusk Company (MRC) was established in 1976 and currently employs over 40 people. The business specialises in the production of high quality glazes, marinades, coatings, seasonings and sauces for the food industry in a variety of different pack formats. The company supplies to the retail, food service, cash & carry and food processing sectors, as well as to independent retail butchers.

Operating from its purpose-built headquarters and manufacturing facility complete with its own test kitchen and product development laboratory, MRC is recognized as a leader in the industry. Its retail sachets are sold by multiple retailers and retail butchers throughout the UK and Ireland. Currently they are offered for sale under the ‘Flava-it’™ brand.

In addition to a diverse range of quality standard products the company can also produce bespoke glazes, marinades, coatings, seasonings and sauces, to meet a particular customer’s own requirements.

Its range of Gourmet Marinades are the company’s first products to carry the MRC Butcher’s Promise logo, a best in class mark of excellence. Gourmet Marinades also bear the FREE FROM stamp which guarantees no artificial colours, no artificial flavours and no hydrogenated fats.

Based close to the motorway network in Manchester, MRC is independently owned and the company has over the years built up a reputation for innovation, quality and outstanding service that is second to none.

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