Délifrance scores with World Cup range

by bfff.co.uk - 16/03/2010

"French bakery manufacturer Délifrance UK Ltd is embracing the football frenzy in the run up to the World Cup by offering a team of top breads to caterers and pub chefs to help score with footy fans."

Délifrance’s most popular breads, the part-baked Rectangular Sandwich Ciabatta, fully- baked Half White Baguette, part-baked Classic Half Baguette and Provencette Panini promise to hit the spot with food and football fanatics alike, becoming ‘key players’ in any caterer’s snack squad.

The range brings caterers the ultimate in versatile World Cup snacks/lunch by offering hearty grab-and-go food with no compromise on quality. The quick to prepare paninis and baguettes are perfect to serve toasted, griddled, grilled or simply baked off as a sandwich carrier or soup accompaniment.

Kicking off the season in style, Délifrance is offering 3663 customers who purchase 20 cases of its ‘key players’ a free football to perfect their own footy skills. Those who buy one case from the same ‘squad’ will also be entered into a draw to win prizes including a Samsung 50” plasma TV or a Nintendo Wii complete with the 2010 Fifa game and official England football shirts.

Channel Marketing Manager, Farah Farmah, said: “This year’s World Cup is the ideal opportunity to sign the best selling, innovative products to offer customers exactly what they want from a half time snack. Our key player breads support caterers in their lunchtime and evening offerings but most importantly make the very best of kitchen space, staff and time during what is set to be a busy period for everyone in foodservice.”

For customers interested in purchasing cases, orders must be made between 21 February and 22 May by contacting any 3663 depot.

More Details: http://www.bfff.co.uk/news-and-events/news/d%C3%A9lifrance-scores-world-cup-range