Welcome! Register or Login

Article Details

Recruiters and Employers - Login Here

Advertise with us!

Featured Recruiters

Müller Dairy UK Ltd

When yogurt-loving Ludwig Müller first established his little Bavarian village dairy back in 1896, he could scarcely have imagined the staggering...

Fonterra

Fonterra is New Zealand's largest company and a global leader in the dairy industry working with major leading food & beverage companies around...

Be Personnel Ltd

Be Personnel was created to offer both clients and candidates a personal, professional & effective recruitment and job search service that meets...

Arla Foods

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion...

Blue Spark

Blue Spark - your first port of call for well thought out recruitment and business solutions for the food & drinks industry...

Dairy Crest calls pitch for product launch

by Matt Williams - 11/11/2010

Dairy Crest calls pitch for product launch

"Dairy Crest, the UK food and drink manufacturer, is approaching agencies regarding an advertising project ahead of the launch of a new product next year."

The dairy company has approached several UK agencies, with meetings due to take place over the next few weeks.

Grey Advertising, the incumbent on the £14 million Dairy Crest ad account, has been invited to pitch for the business. The agency’s incumbent status on the other Dairy Crest brands is said to be unaffected regardless of the result of the upcoming pitch for the new launch..

Dairy Crest’s brands include Country Life, Frijj, Cathedral City and Utterly Butterly.

In October 2008 Grey rolled out the Country Life campaign featuring the former Sex Pistol front man John Lydon. The campaign helped revive the butter brand’s fortunes by increasing volume sales of the product by 85 per cent in the quarter following the launch of the work.

Dairy Crest has since held a media planning and buying review and appointed Universal McCann London to its consolidated business.

The company’s marketing director is Paul Fraser, who first joined in August 2003 as the marketing controller on spreads.

More Details: http://www.campaignlive.co.uk/news/1040426/Dairy-Crest-calls-pitch-product-launch/