|
Goodman Fielder New Zealand is one of the largest branded food manufacturers and suppliers in New Zealand, serving customer needs with a portfolio...
When yogurt-loving Ludwig Müller first established his little Bavarian village dairy back in 1896, he could scarcely have imagined the staggering...
Morrisons are the UK's 5th largest food manufacturer - which just goes to show how truly committed we are to delivering the freshest, daily...
Blue Oak Recruitment is an independent Search and Selection Consultancy who specialise in recruitment into the food industry. We cover Engineering...
Ingredients Recruitment Ltd specialises in three key areas for the Food & Drink industry - Commercial, Technical & Operations...
|
Buoyant Britvic seeks to increase margins
by Jenny Wiggins - 26/11/2009
"Britvic, the owner of the Robinsons squash and Fruit Shoot brands, reported a 23 per cent rise in full-year profits and raised its annual margin guidance as innovative marketing campaigns boosted soft drink sales."
For the year to September 27, pre-tax profits rose from £51.8m to £66.2m on the back of a 5.6 per cent rise in group sales from £927m to £979m.
Paul Moody, chief executive, said: “We see the market as being about a difficult economy where we’re performing well.”
Britvic raised its full-year dividend 19 per cent to 15p (12.6p) via a 10.9p final, and said it was targeting annual profit margin increases of 50 basis points.
In the UK, Britvic gained share by value and volume in its six core brands, including 7Up and J2O, even as sales volumes fell in the overall soft drinks market.
Mr Moody said sales volumes had been boosted by its marketing programmes, including its sponsorship of Wimbledon and its Save Tango campaign. The campaign, which ran virally as well as on billboards, urged people to “save a great British drink” by demanding cans of the soft drink at their local shops.
Britvic has accelerated its viral and digital ad campaigns, with these now accounting for 30-40 per cent of its marketing.
In Ireland, which accounts for about a fifth of sales, revenue dropped 5.6 per cent. “The macro-economic situation in Ireland is still challenging,” Mr Moody said. “Next year is not going to be materially better.”
Basis earnings per share rose 20.6 per cent to 29.9p. The shares fell 2½p to 370p with analysts citing caution on Britvic’s new profit margin guidance due to volatility in the UK soft drinks market.
More Details: http://www.ft.com/cms/s/0/fc86158e-da0a-11de-b2d5-00144feabdc0.html
|
