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Big brands sign up to new government litter drive
by Cath Everett - 25/03/2010
"McDonald's, Coca-Cola and Tesco among those who met with the government to discuss new approaches for tackling the UK's 30m tonnes a year of litter"
Some of the UK's top fast food and consumer goods brands yesterday joined a number of public authorities and campaign groups got together in Westminster for initial discussions about how to tackle the UK's litter problem.
McDonald's, Coca-Cola, Wrigleys, Tesco, Imperial Tobacco and Greggs the Bakers joined early discussions about how the private sector can work closer with local authorities and environmental groups to try and tackle the 30 million tons of litter that cost the UK economy almost £800m a year, or £2.1m a day to clean up.
The government introduced the Clean Neighbourhoods and Environment Act in 2005 giving local authorities the power to issue fixed penalty notices to litterers. But despite the new powers campaign groups said that much more action was still required to tackle the problem and that a joint public and private sector approach represented the best chance of curbing litter levels
Bill Bryson, president of the Campaign to Protect Rural England, who attended the meeting, said the lobby group had "spent two years pushing" for the meeting.
A spokesman for the Department for the Environment, Food and Rural Affairs (Defra) told BusinessGreen.com that the initial meeting would be followed by new practical measures that are likely to be agreed later this year.
"This is first stage in the process so it was about sharing experiences," he said. "People are now going away and considering what's been talked about so that they can decide where to go from here, but they'll look at more concrete measures at a second meeting in the autumn."
Proposals thought to be under discussion, include plans to reduce packaging and ensure that each participant in the supply chain from manufacturers to food producers takes responsibility for cutting waste levels.
The meeting was also attended by Environment Secretary Hilary Benn who insisted that a cross-sectoraal approach to tackling litter needs to be develope d. "I've seen hardworking street cleaners in action this morning – but we all share responsibility for tackling litter, whether that's government, business or individuals," he said.
More Details: http://www.businessgreen.com/business-green/news/2260066/street-names-sign-litter
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