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Batchelors expands its range with new Cup a Pasta
by talkingretail.com - 20/08/2010
"Premier Foods, the UK's No.1 food manufacturer, is set to drive sales in the Hot Snacks category with the launch of the new Batchelors Cup a Pasta range from September 2010."
The Hot Snacks sector, worth £285m, is currently in growth (+3%). Batchelors is launching Cup a Pasta at a time when there is increasing consumer demand for convenient, flexible meal solutions, providing a strong incremental sales opportunity for retailers by leveraging the biggest name in Hot Snacks.
Batchelors is the No. 1 brand in the Hot Snacks category with a 44% share and is a trusted brand that consumers actively look for in store. Batchelors Cup a Pasta is a warm, filling pasta snack made in a cup.
Each product in the four strong range has less than 2% fat and takes only 4 minutes to prepare. Just add boiling water and stir! Available in Chicken flavour, Tomato, Creamy Cheese and Roast Vegetable Flavour this new range is a must stock for retailers.
The launch demonstrates Premier Foods' commitment to delivering innovation and driving category growth.
Jo Marshall, Batchelors Senior Brand Manager said, "The new Cup a Pasta range is for the growing number of consumers looking for a quick, convenient snack but are not prepared to compromise on taste. It's perfect for home or work. It has performed extremely strongly in consumer taste tests and compliments our already successful range.
"Its easy to make, filling and with less than 2% fat per serving it ticks all the boxes for consumers looking for hot snacks. We are confident the range will be key in driving growth in the category. Retailers should stock up now to get the full sales benefit from this tasty new offering."
Batchelors Cup a Pasta will be supported by in-store and online activity to drive awareness and encourage trial.
Batchelors Cup a Pasta has an RRP of 50p and is available from September.
More Details: http://www.talkingretail.com/products/product-news/16027-batchelors-expands-its-range-with-new-cup-a-pasta.html
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