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Applaws firm recognised for its fast growth
by petproductmarketing.co.uk - 08/12/2010
"MPM Products Limited, the firm behind the popular Applaws pet food, has been ranked 32 in a FastTrack Survey of the 100 fastest-growing UK private companies as sponsored by the Sunday Times."
Achieving annual sales growth of 88% over the past three years demonstrates that it is possible for an independent company to thrive in a challenging economic climate.
“We are extremely proud of what MPM has achieved over the past three years,” says Jon Kinsey “But it would not have been possible without the support of our customers in the UK and Europe. The industry has taken on board our vision of a 100% natural, responsibly sourced, premium food. Our goal over the next four years is to continue to push the boundaries finding the best ingredients and developing exciting new formats to bring our product to market."
Founded in late 2002, the idea for MPM was born from the frustrations experienced by two passionate pet owners, Roger Wood and Roger Coleman. Horrified to discover that many pet foods included low quality meat, additives and fillers to bulk out food they decided to search for an alternative.
2005 saw Jon Kinsey join the MPM team. Jon’s background in corporate marketing gained at Colgate, Camelot and Virgin to name but a few, proved to be invaluable in driving the growth of MPM.
It was this realisation that motivated them to create Applaws, a range of ground-breaking cat and dog food. Not only is Applaws 100% natural, it’s prepared using only the finest cuts of breast meat or fish fillet – quality so good that even humans can enjoy it, which can make a very entertaining sales presentation!
MPM products are now available in over 29 countries and the company is eager to expand its distribution still further with markets such as United States and China on the horizon.
Applaws is available in pet retailers nationwide for more information visit www.applaws.co.uk or www.mpmproducts.co.uk
More Details: http://www.petproductmarketing.co.uk/content.php?sid=388
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