Welcome! Register or Login

Article Details

Recruiters and Employers - Login Here

Advertise with us!

Featured Recruiters

McCormick

McCormick is a global leader in flavour. With 9,500 employees around the world and more than $3.5 billion in annual sales...

Anne Corder Recruitment

ACR handles permanent, contract, interim and temporary full and part-time jobs across a wide cross-section of business sectors including HR...

Goodman Fielder

Goodman Fielder New Zealand is one of the largest branded food manufacturers and suppliers in New Zealand, serving customer needs with a portfolio...

Wm Morrisons Manufacturing

Morrisons are the UK's 5th largest food manufacturer - which just goes to show how truly committed we are to delivering the freshest, daily...

Arla Foods

Arla Foods UK plc is home to some of the UK’s leading dairy brands including Cravendale, Lurpak and Anchor. Processing approximately two billion...

Amanda Holden fronts Kenco packaging campaign

by Jill Park, packagingnews.co.uk - 18/09/2009

Amanda Holden fronts Kenco packaging campaign

"Britain's Got Talent judge Amanda Holden is to encourage the British public to go on a "packaging diet" in a new role as the face of a new Kenco green packaging drive."

Kenco has launched the project to coincide with the roll-out of its new Kenco Eco Refill 150g resealable packs, an alternative to its glass jars.

The Eco Refill Packs use 81% less energy in their manufacture than equivalent glass jars that are currently on the market.

London-based design agency Bulletproof created the graphics for the new packs.

Holden will lead the campaign to get the public to help divert 26,000 tonnes of packaging waste from landfill.

She and fellow TV presenter and eco-design expert Oliver Heath, will travel across the country to encourage people to explore a greener lifestyle.

Kenco marketing director Peter Seymour said: "By simply refilling and reusing coffee jars and making small changes to every day habits, households around the country can really make a difference."

More Details: http://www.packagingnews.co.uk/packsclosures/news/937592/Amanda-Holden-fronts-Kenco-packaging-campaign/